Successful businesses regularly analyze
Business Question
Assignment Content
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1,050-word modified SWOT analysis that includes the following:
An introduction with a detailed description of the company
A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
Financial, physical, or human resources
Access to natural resources, trademarks, patents, or copyrights
Current processes (employee programs or software systems)
An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
Market trends (new products or technology advancements)
Economic trends (local and/or global)
Demographics
Regulations (political, environmental, or economic)
Conclusion with an evaluation of how the company has retained its competitive advantage
Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
Note: You can view sample SWOT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOT Analyses.
RUBRIC – Criteria1. Introduction and company description 20% of total grade2. SWOT analysis diagram 10% of total grade3. Internal factors evaluation 23% of total grade4. External factors evaluation 22% of total grade5. Conclusion and competitive advantage evaluation 20% of total grade6. Critical thinking 2% of total grade7. Mechanics and grammar 2% of total grade8. Information literacy (references) 1% of total gradeTOTAL POINTS = 100 points
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