Bank of America
Assessment, Evaluation, and Recommendation
September 30, 2024
Instructions
evaluate opportunities for that organization to add economic, social, and environmental value.
Recommend an opportunity that best capitalizes on the organization’s valuable, rare, and hard-to-imitate resources, is least impacted by the organization’s weaknesses, and will take best advantage of the external environment.
Create a PowerPoint presentation to present your assessment, evaluation, and recommendation. Include the following sections in your presentation:
A cover slide
An agenda
A description of the organization (1 slide with speaker’s notes).
A summary of the strengths and weakness of the organization (2 slides with speaker’s notes)
Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, under-served consumer groups, etc. (2-3 slides with speaker’s notes)
An evaluation of opportunities to add economic value (1 slide with speaker’s notes)
An evaluation of opportunities to add social value (1 slide with speaker’s notes)
An evaluation of opportunities to add environmental value (1 slide with speaker’s notes).
Note: Some opportunities may appear on more than 1 slide. For example, you may find an opportunity that adds economic, social, and environmental value.
A recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organization’s valuable, rare, and hard-to-imitate resources, is not much impacted by the organization’s weaknesses, and takes advantage of the external environment (1 slide, with speaker’s notes)
A conclusion
References
Support your Statements: Include citations in the speakers notes.
Format your citations and references according to APA guidelines.
Feedback on this existing assignment
Your slides are too bare. Per instructions, use images/graphics. When using graphics, for ADA compliance, use alternate text (right click=> edit alt text) and explain in the speakers’ notes. Try regenerating text-based graphics.
All slides: Per the instructions: use speakers’ notes to fully explain and expand on what is on the slide. Put short bullet points on the slides and explain fully in the speakers’ notes. Put citations in the speakers’ notes. Speakers’ notes need to fully explain every point on the slide.
This is particularly important since you (the author/expert) are not there to explain why every bullet point is on the slide and why it matters. The presentation is a communications tool and needs to stand on its own without the reader needing to make assumptions. The reader may be familiar with the company, but they are not the expert.
Expand your speakers’ notes by including a short paragraph supporting each bullet point that not only explains “what” but also explains “why” this matters.
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Agenda
Overview of Bank of America
Strengths and Weaknesses
External Environment Assessment
Economic Value Opportunities
Social Value Opportunities
Environmental Value Opportunities
Recommended Opportunity
Conclusion
References
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Description of the Organization
Founded in 1904
Global presence in over 35 countries
Serves individual consumers, small and medium businesses, and large corporations
Total assets: $3.1 trillion (2022)
Ranked 2nd largest bank in the U.S. by total assets
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Strengths
Digital Innovation: Leader in AI and mobile banking solutions (Erica virtual assistant)
.
Financial Stability: Strong capital reserves and consistent revenue streams.
Global Presence: Extensive network across the U.S. and international markets.
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Weaknesses
U.S. Dependency: Over-reliance on the U.S. market for 90% of its revenue.
Cybersecurity Risks: Increased vulnerability to cyberattacks due to digital reliance.
Litigation Exposure: Frequent legal challenges and regulatory scrutiny.
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External Environment Opportunities
Digital Transformation: Increased demand for digital banking solutions post-pandemic.
Sustainability Focus: Growing global emphasis on ESG investing and sustainable finance.
Trends: Digital banking and fintech partnerships.
Unmet Needs: Blockchain technology for secure transactions
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External Environment Opportunities
Financial Inclusion: Opportunities to serve underbanked populations in emerging markets.
Secure Digital Transactions: Blockchain technology to enhance transaction security and transparency.
Underserved Markets: Financial inclusion for unbanked populations in emerging markets.
Sustainability: Growing demand for ESG products
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Economic Value Creation
Evaluation of Economic Value Opportunities
Investment in blockchain technology to improve operational efficiency and security.
Expanding digital banking offerings to capture more customers.
Diversifying revenue streams through international expansion.
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Social Value Creation
Evaluation of Social Value Opportunities
Expanding financial literacy programs.
Providing services to unbanked populations in developing markets.
Partnering with fintech companies to enhance financial inclusion.
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Environmental Value Creation
Evaluation of Environmental Value Opportunities
Increased investment in green bonds and renewable energy projects.
Further development of ESG (Environmental, Social, and Governance) products.
Promotion of paperless banking and sustainable practices.
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Recommended Opportunity
Recommended Opportunity: Blockchain Technology
Leverages the bank’s digital strength to enhance security.
Reduces risks from fraud and cyberattacks.
Aligned with market trends in secure digital banking.
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Conclusion
Bank of America is positioned to leverage its strengths in digital innovation and sustainability.
Investing in blockchain technology provides the bank with an opportunity to enhance security and operational efficiency.
The bank’s expansion into emerging markets and continued leadership in ESG investing will ensure long-term growth.
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References
MBA Skool. (2023). Bank of America SWOT Analysis. Retrieved from www.mbaskool.com
The Strategy Story. (2023) Bank of America SWOT Analysis. Retrieved from www.thestrategystory.com
SWOT Wizard. (2024). Bank of America SWOT Analysis 2024. Retrieved from www.swotwizard.com
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